DIGITAL + VISUAL IDENTITY

CES 2021

With CES being completely digital this year, Omnicom needed a captivating design for its CES 2021 microsite hub. This involved a full visual identity and a website design. The site hosted online events, video recaps, speakers, and a schedule of each day.

Initial Wireframes

In order to keep things easily translatable to mobile, I made sure to design these wireframes ver modularly, containing content in “cards.” This kept things organized and easy to understand.

Full Site Design

The design for CES incorporates metallic-like elements in a monochromatic palette contrasted against softer elements like gradient meshes and noise. This is to reference the technology of the show and the magic that is the innovation that goes into it.